Tinder, the dating app that helps you find your match with a swipe, is now monetizing the app with the recent launch of Tinder Plus. In the U.S., $9.99 a month is all it costs to give users unlimited “likes.” Another way to monetize the app? By selling video ads for it. Tinder has started doing exactly that this week. The first major product advertised on Tinder? Bud Light. That somehow seems appropriate.
Tinder wants to give advertisers the chance to see if their message is being positively received by their users. If you swipe to the left, it means that users don’t like the ad and a swipe to the right means they do. Of course that’s the way Tinder would handle video ads.
This is a great way for advertisers to gauge how well consumers like what they are selling, and how it is being presented to them. The ads start showing up four or five swipes after you open the app. You have to be over 21 to view the Bud Light videos. If you swipe to the right and like the ad, you’ll see an “Enter Now.” message. Press that button to learn about and enter the #UpForWhatever contest. Winners of the contest can end up mingling with celebrities for a week of fun at some party town. Oh boy.
They are taking things slow with the ads for now, so don’t expect to see a bunch just yet.
Source Phone Arena