What are we going to do with all of that trash floating around the ocean? It is a big problem, but like most big problems we think that if we collectively ignore it, it will go away. Adidas is trying to help by developing a running shoe made from ocean trash.
The shoe is made mostly of material that was harvested from plastics and fishing nets floating around the ocean, and is a concept creation to show a more sustainable way the company could help solve our oceans’ trash problem. This concept was made in partnership with Parley for the Oceans.
The effort raises awareness of the state of the oceans today and helps to develop ways to combat the current conditions. Adidas is a founding member, and works specifically with Parley’s Ocean Plastic Program for stopping plastics pollution. I have to say, I didn’t know that Adidas was that cool and forward thinking. I have a new respect for them.
The shoe you see here was made mostly of filaments and yarns from ocean trash and the deep-sea gill nets from illegal fishing operations. Another partner with Parley, Sea Shepherd, collected the nets over 110 days while tracking an illegal fishing ship.
You can’t buy these just yet, but Adidas says that you’ll have some options later this year. It says the shoe concept shows a “first look” and that they will be introduced for the general consumer public some time later on in 2015. Awesome job! I would buy these in a heartbeat.