The White House has really taken to social media over the last few years and President Obama has also established his online presence on the two most popular social networks: Facebook and Twitter. Seems like they are doing a good job of being modern and getting the younger faces tompay attention. Now the President is headed over to a network that’s a lot more popular with teens and the younger generation, having just joined Snapchat.
The White House released a statement announcing its joining of Snapchat, where they point out that with a majority of the smartphone users being between the ages of 13 and 34 and many of them using Snapchat, this move will let them engage with that audience in “new and creative ways.” Now the President continues expanding through social media.
“WhiteHouse” is the official account name. Snapchat users can add the profile in their apps to check out the Presidential residence’s official story which starts off tomorrow by providing a behind the scenes look at the White House’s preparations for President Obama’s final State of the Union address.
You will get footage that won’t appear anywhere else and a big incentive they are counting on to get followers on Snapchat. The first post was Obama’s desk in the Oval Office.