It is just a few weeks away from the one-year anniversary of Oculus shipping the Rift to customers, so now seems like a good time for the company to drop some news. Maybe some prices. They have done just that.
Starting now, Oculus will begin selling Rift and Touch bundles on its store for just $598, which is about a $200 price cut.
Separately, the Rift headset is now $499 while the Touch controllers are $99, so each had a price drop of $100. Also, the cost of an extra Oculus sensor is now $59, which is $20 less than it was before. So this is a great time to buy if you have not already done so.
“Oculus’ mission is to drive VR to the mass market,” Jason Rubin, Oculus’ VP of content said in an interview. “There are two fundamental things that we need to push on to do that.” The first is obviously content, which explains why Facebook has spent over $250 million on developers to create thousands of games and experiences for the VR platform. The second is to lower the price. And now they have done just that. “This is how technology moves forward,” says Rubin. “Prices drop so more people can afford it.” Hopefully that strategy pays off.