Right from the beginning Apple positioned its first smartwatch as more of a fashion accessory than a watch. They teamed up with Hermès to drive the point home even. Their partnerships with fashion don’t end there however. According to a new report, people wearing an Apple Watch will get VIP treatment at Tommy Hilfiger’s next fashion show. Wearing an Apple device has it’s privileges.
Clothing brand Tommy Hilfiger is going to offer priority entry to people who are wearing the Apple Watch. So if you are attending, don’t leave your watch at home.
Hopefully this won’t upset those not wearing the device. The show will be part of New York Fashion Week, where they will have a dedicated fast lane to usher people in who are wearing the smartwatch.
Obviously not everybody with an Apple Watch will be able to get in, you will need to be invited to the Tommy Hilfiger show. You will need to have the Fashion GPS Rader app installed on the Apple Watch to get this VIP treatment, which allows them to flash QR codes without having to take out their iPhone.
Tommy Hilfiger is the first fashion brand to offer this kind of priority to guests wearing the Apple Watch. I wonder if others will do the same now.