These days we can choose to shop at a store in person or shop online. There are benefits to both, like being able to see a product in person, and take it home with you on the spot. Shopping online is a more convenient option if you don’t have time, or can’t be bothered to go out however.
Well, it looks like Target will be merging both shopping experiences together, in a way. The company announced a new initiative that will help make shopping at Target better for customers. How? Target will help customers to place an order online if the store runs out of stock of the particular item. That is convenient.
Before, if a shop was out of stock you could either go to a different Target or other retailer, or place an order online yourself. However according to Target, “Team members can use myCheckout to search Target.com for desired products, then take guests’ payment on the spot with a credit card reader that’s attached to the handheld device. Guests walk away knowing their items are en-route to their doorstep—with free shipping, by the way!”
Target has been testing out the feature this Spring and has conducted more than 10,000 transactions so far.