There is a lot of competition in the online video streaming arena. If you are one of the providers offering such a service, you had better offer some pretty decent incentives to users if you want to stick around. Sadly, Target Ticket did not follow this advice.
The retailer has confirmed that its video streaming service is going to be shutting down next month. This is happening just 18 months after it was first launched. Not everyone can be Netflix.
In an update posted on its website it was announced that Target Ticket will be shutting down on March 7th, 2015. Earlier this week the service’s video rental service came to an end, but subscribers will be allowed to view TV shows and movies that they have already rented until March 7th. That’s some consolation at least.
Another bit of silver lining is that Target has reached an understanding with CinemaNow which will allow users to access their rentals even after Target Ticket has been closed. After the date users can transfer content in their library as well as unused store credit to CinemaNow which is also a streaming service that used to be owned by Best Buy. Let’s hope they don’t shut their doors and leave you feeling bad again. We don’t know how many people had actually signed up to use Target Ticket which provided 30,000+ titles for rent and purchase. Obviously the response wasn’t so hot.
Source UbergizmoFiled Under: Technology News