Subway thinks that their restaurants aren’t high tech enough so Subway is introducing self-service touchscreen kiosks in its stores and rolling out a mobile app. It also plans to install digital menu boards and offer free wi-fi at some locations.
Something tells me this won’t help them. Not sure if they are still using nasty chemicals and calling it food, but that may have something to do with their slumping sales. Remember when they got in trouble because their bread had the same chemicals as Yoga mats? Yeah, touchscreens aren’t going to help guys.
Subway saw a 1.7 percent drop in its US sales last year, the third straight year they’ve done so. The company has already announced that it will be closing hundreds of locations. 2017 is not looking much better. Whatever the reasons, this chain is in serious trouble and they are looking for ways to get people back in their door.
Subway is facing stiff competition from the rest of the fast food industry right now, which is moving towards healthier food options. Interestingly, this is a market niche that Subway used to dominate. Not anymore. Many fast food chains are upgrading their technology offerings for customers in the same way that Subways plans: free wi-fi, digital signs, mobile apps etc.