Sony wants to make it easier for you to locate and purchase TV-related merchandise. So the company has teamed up with Connect to add in-program shopping to its TVs and Blu-ray players.
The partnership brings Connekt’s ShopTV app through Sony’s app store on its smart televisions and Blu-Ray players. Later it will extend to “in-program purchasing” through voice-controlled shopping. So viewers will be able to purchase items when they see them on TV. Think of it as the ultimate impulse purchase.
Connekt’s ShopTV apps give you access to countless items available through major retailers like Best Buy and Macy’s. The app will soon be compatible with many of Sony’s smart TVs from 2013 and later. The company says that the app experience is fully customized for your connected home experience. So feel free to shop to your heart’s content.
The company’s research shows that more than 75 percent of consumers would directly buy products from their TV if they had the chance. That’s in addition to the 70 percent who expressed their wish to use voice to buy products through the TV.
People who love to shop are going to love doing so on Sony products, where the items can come to them in a very real sense.
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