Well, it seems like they have tried everything else to combat piracy, so to limit movie piracy in Asia, Disney and Sony have begun testing a new on-demand service in South Korea that offers movies for rent while they are still playing in theaters.
I knew it was only a matter of time until they tried this. The two companies are the first US studios to provide consumers with the option to buy a ticket to see a movie or watch it in their own home using their cable, internet, or satellite-TV subscription. Movies like Django Unchained, Wreck-it Ralph, and Brave were all part of the trial.
South Korea is the world’s eighth-largest film market, so it is a good place for Disney and Sony to begin. The four other major Hollywood studios are watching closely and may follow their lead if all goes well. I bet we will see more trying this technique.
Source The Verge
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