The Discover section in the Snapchat app is a great place for discovering new content, but soon it could offer much more than just random videos and messages from your favorite celebrities and brands. Very soon Discover may allow you to shop while you snap. If that sounds good to you, it looks like that may be happening soon.
Speaking at a conference Joanna Coles, the editor in chief of Cosmopolitan and who also happens to be a member of Snapchat’s board of directors, said that channels in Snapchat will morph into an e-commerce platform some day allowing users to buy things they like from within the app.
We had already heard rumors that Snapchat might be working on a new feature that will allow users to purchase items from their favorite brands inside the app. No doubt, fashion labels are going to be a good fit for this e-commerce platform. Others would like to sell their wares there too.
These comments come from a member of its board of directors, but at the same time the company itself isn’t confirming anything yet about its e-commerce plans. This would help Snapchat open up another revenue stream for itself if it does this.
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