Snapchat has been very busy lately. In case you don’t know, Snapchat is an app that allows users to send pictures and videos to each other. These pictures and videos disappear automatically after a few seconds. Now it looks like the company may be branching out to publishing original content.
According to reports, Snapchat is going to produce original content like videos and articles in-house. It is said that the company has hired several journalists and video producers over the last few months.
Snapchat’s original content is going to arrive after the launch of its Discover feature later this month. The ad-supported feature is going to include content provided by sources like Vice, CNN and ESPN too. It was first thought that Discover would only be used as a source to provide news and video clips from partners but now it looks like Snapchat wants to handle the content creation side of things too. The final version of Snapchat’s Discover feature is going to come with videos as well as text and pictures. Companies that have signed deals with Snapchat for this feature might be integrated into Discover once the deals end after six months.
This isn’t Snapchat’s first time experimenting with content creation. Its Stories feature was a broad collection of snaps over 24 hours, curated and shared with the app’s users. It will be interesting to see how this goes for the company.