You may have heard that Snap has been experimenting with adding game-like elements to Snapchat over the last few months, but it looks like that might have been leading to a much bigger investment. According to sources the company is planning to launch a gaming platform this fall within the photo app, and has already lined up at least one gaming publisher to create a title for this new platform.
Reaching out to developers implies a larger effort over their previous games. The plan is apparently to downloaded titles from an app store within Snapchat. Apparently, Snap has been working on the platform for a year at least, and reportedly acquired the UK-based startup PlayCanvas last month, which makes software for creating mobile games. Two weeks ago, Snap introduced out a developer kit letting teams log in to their apps using Snapchat login info too.
Snapchat’s recent controversial visual redesign stimied user growth, so a game platform may be just the thing to help draw more users. As long as the titles use the app’s AR possibilities. Facebook is also looking to get into more games if other reports are to be believed. We will have to see what happens here.
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