Snap is always working hard to stay innovative and with its redesign coming, Snapchat is now introducing new filters that recognize what’s in your snaps for contextually-aware graphics. Snap has been quietly rolling out the new feature since last week in fact.
You can trigger the filters by capturing images and video of ceratin items like food, pets, sports equipment and also objects from locations like concerts and beaches. This should prove to be entertaining for Snapchat’s many devoted users, but it will help the company too.
Yes, the update sounds similar to the app’s existing, location-based geofilters, but it actually relies on the object-recognition patent Snap recently acquired in July. I think it is safe that we can expect brands will use the new graphics to give ads for their products too. Think about it, a pic of a cup of coffee could serve up a coupon for the store it was taken at for instance. This opens up a whole new world for Snapchat. A visit to a restaurant could unlock graphics of the menu. This is all good for Snap’s revenue and is actually useful for the user which is not always the case with new features on any platform.