Snapchat’s hardware ambitions recently focused on Spectacles. They are basically shades with an integrated camera that makes it easy to capture interesting bits of your life that you can then share on Snapchat. There was a lot of hype surrounding the product when it was first launched, but that hype has since died down, and so has interest from consumers.
In fact the company sold just over 63,000 units in the first quarter of this year. Not nearly as many as they had hoped to sell. The figure doesn’t come from Snap itself. It hasn’t officially confirmed how many units were sold in the January to March 2017 quarter. But Snap did say that it made $8.3 million in its “other revenue” category. So when you divide the price by the $130 price that Snap is charging for the device, this means that the company sold 63,846 units of the Spectacles.
Keep in mind that Snap only started selling Spectacles online in February. Before that, it was selling the device through vending machines that were popping up in big cities and were very hard to find. So that might account for loss of interest. When you make your product hard to find, you can’t sell it.