Sorry vapers, San Francisco’s expected ban on e-cigarettes is about to become a reality. The city has voted in favor of a measure banning sales and deliveries of e-cigarette products. This makes it the first urban center to approve of such a measure.
Mayor London Breed has 10 days to review the law, but that looks like it is just a formality as she has already expressed support for the legislation. The ban should take effect seven months after signing, and won’t lift until the FDA has finished reviewing the health effects of e-cigs.
This is bad news for many e-cigarette companies, but it’s a very serious blow to companies like Juul, which now faces a ban in its home town. And this comes mere days after it bought a 28-floor office tower. However, the company is already campaigning for an option on the November ballot to reverse the ban, and has said that the law “puts politics before public health.” It wants “responsible policymaking” that helps prevent youth vaping without denying access to those who are adults.
Breed has accused these companies of deliberately targeting younger audiences though. We will have to see what happens with this controversy in the days to come.