Actor Ryan Reynolds has bought an ownership stake in Mint Mobile, the low-cost carrier that saves you money by letting you purchase service in advance. Many celebrities end up backing junk science and things like designer headphones, but to Reynolds it makes sense as it is better to promote a “more practical approach to the most essential technology” than luxury products you don’t really need.
That makes a lot of sense to me. And this isn’t just a publicity move, either. Reynolds will actually help with communications and marketing, and he’ll also be involved in “strategic decision-making” at Mint. You’re not likely to see the character of Deadpool hawking the service, but the actor will have a very real say in the future of the wireless carrier.
While the top four carriers (AT&T, Sprint, T-Mobile and Verizon) still dominate, there’s been a rush of virtual providers like Mint, Ting and Google Fi that have experimented with different business models. Reynolds’ involvement gives their unconventional formulas a bit of extra credibility. And let’s face it, it is always handy to have a celebrity spokesman and star on call for your company. This could help Mint to compete better with the big boys.
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