RIM’s new BlackBerry 10 OS will launch in the first quarter of 2013, along with some new BlackBerry 10 smartphones, and now RIM has announced that they have started taking app submissions from developers.
We’re excited to announce that BlackBerry App World™ is now accepting applications targeted for BlackBerry® 10 devices. This means that apps submitted to the store starting today, October 10, are guaranteed to be reviewed, tested and ready for publishing when BlackBerry 10 launches in Q1 2013
Developer Interest and App Availability
It will be interesting to see how many applications RIM has available for their BlackBerry 10 platform when it launches, and whether developers will be interested in producing apps for the platform. Historically, the success of a mobile operating system has been closely tied to the availability and quality of its apps. For instance, both iOS and Android owe much of their success to the robust ecosystems of applications that cater to a wide range of user needs, from productivity tools to entertainment.
RIM is likely aware of this and is making a concerted effort to attract developers early on. By opening up app submissions well ahead of the official launch, RIM is giving developers ample time to create, test, and refine their applications. This strategy could potentially result in a richer app experience for users right from the start.
Incentives for Developers
To further entice developers, RIM has introduced several incentives. For example, they have launched various developer programs and events, such as hackathons and coding workshops, to help developers get acquainted with the new platform. Additionally, RIM has been offering financial incentives and rewards for early submissions, which could significantly boost the number of apps available at launch.
Moreover, RIM has been working on making the development process as seamless as possible. They have provided extensive documentation, development kits, and support forums to assist developers in creating high-quality apps. The company has also emphasized the ease of porting existing apps from other platforms to BlackBerry 10, which could attract developers who already have successful apps on iOS or Android.
Potential Challenges
Despite these efforts, RIM faces several challenges. The mobile OS market is highly competitive, and BlackBerry 10 will be entering a space dominated by well-established players like iOS and Android. Convincing developers to invest time and resources into a new platform can be difficult, especially when they are already seeing success on other platforms.
Another challenge is user adoption. Even if RIM manages to attract a significant number of developers, the success of BlackBerry 10 will ultimately depend on how well it is received by consumers. A strong app ecosystem can certainly help, but it is not the only factor. The overall user experience, hardware quality, and marketing efforts will also play crucial roles.
Looking Ahead
As we approach the launch of BlackBerry 10, it will be fascinating to see how RIM’s strategy unfolds. The company has a storied history and a loyal user base, particularly in the enterprise sector. If they can leverage these strengths while also attracting a new generation of users and developers, BlackBerry 10 could mark a significant turnaround for the company.
In conclusion, RIM’s proactive approach in opening app submissions and providing extensive support to developers is a promising start. However, the road ahead is fraught with challenges, and only time will tell if BlackBerry 10 can carve out a significant share of the mobile OS market.
Source Engadget
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