In an attempt to turn the tide on RIM’s current dwindling business and recover from the failed launch of their Blackberry Playbook which has now been shelved. RIM is now focusing on redesigning their Blackberry smartphone handsets with the announcement at an annual RIM meeting yesterday that RIM will be launching seven new smartphones this year.
The seven new phones will be rolling out over the next few months and will come equipped with a totally brand new operating system according to RIM co-CEO Jim Balsillie.
Lets hope the new range of phones and RIM’s new operating system is innovative and something fresh and not just includes features that Android and iOS devices have had from day one.
If RIM are looking to stop the rot within their business they really need to pull out all the stops with these smartphones as their chances are running out quickly for a come back. RIM’s share price is currently at its lowest since August 2006 falling 50 percent this year alone.
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