People still watch DVDs, but we all know that the future of content is in streaming. Hundreds of millions of people already prefer streaming as the delivery method of choice for their favorite movies and that number will only grow.
So it makes sense that Redbox would want to limit its DVD rentals at some point and move towards a streaming service. And now a new report suggests that Redbox is trying to create a video streaming service yet again.
Redbox’s first try at video streaming was a partnership with Verizon. The service was called Redbox Instant and it was shut down less than two years after it was launched. It was not a success. The new service is going to be called Redbox Digital and we don’t know when the new service is going to be launched.
Redbox Digital will give you immediate rentals for a slightly higher price, the way Amazon and Apple do it. Redbox may offer a closed beta of the service soon, though there’s no confirmation yet. The company has not denied this new video streaming service, saying that “we regularly conduct tests of potential new offerings, that may or may not be brought to market, as part of our ongoing commitment to provide additional value.” Sounds like it may move forward.