Music subscription service Rdio has announced that they are expanding to twenty new territories around the world, which means that the service is now available in 51 countries.
According to Rdio, they are now the world’s second largest music subscription service in terms of the amount of countries covered. This significant expansion highlights Rdio’s commitment to bringing diverse music to a global audience. You can see details below of the new countries where the service is now available.
We are excited to share Rdio with more music fans today as Rdio expands to 20 new territories around the world. Rdio’s global footprint now reaches people in 51 countries across six continents, making Rdio the second largest music subscription service in the world in terms of countries serviced.
We would like to extend a warm welcome to Argentina, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Hungary, Israel, Liechtenstein, Luxembourg, Monaco, Nicaragua, Panama, Paraguay, Peru, South Africa, Uruguay, and Venezuela as they join the Rdio family.
Rdio’s Global Expansion Strategy
Rdio’s expansion into these new territories is part of a broader strategy to capture a larger share of the global music streaming market. By increasing its availability in diverse regions, Rdio aims to cater to a wide array of musical tastes and preferences. This move not only enhances the service’s accessibility but also enriches its music library with a variety of genres and artists from different cultures.
For instance, in Latin America, where countries like Argentina, Bolivia, and Costa Rica are now part of the Rdio network, the service can tap into the rich musical traditions of these regions, including tango, cumbia, and reggaeton. Similarly, in Israel, Rdio can offer a platform for both traditional and contemporary Israeli music, providing users with a unique listening experience.
Impact on the Music Industry
The expansion of Rdio into new territories is likely to have a significant impact on the global music industry. By providing a legal and accessible platform for music streaming, Rdio helps combat music piracy, which has been a persistent issue in many parts of the world. This not only benefits artists by ensuring they receive fair compensation for their work but also enhances the overall quality of music available to listeners.
Moreover, Rdio’s presence in these new markets can stimulate local music industries by giving emerging artists a platform to reach a global audience. For example, a new artist from South Africa or Hungary can now have their music discovered by listeners in other parts of the world, potentially leading to international recognition and success.
You can find out more details about Rdio at the link below.
Source Rdio
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