Among the most annoying of first world problems are pop-up ads. Advertising, although necessary, can be very annoying in general. Pop up advertising is a form of advertising that irritates users like none other. Have you ever wondered who invented them? Maybe you wondered because you wanted to punch the guy.
It looks like Ethan Zuckerman was the one behind this annoying form of advertising and he thought of it in the mid-1990s. Ethan claims that pop up ads were created with good intentions, but then again the road to hell is paved with good intentions and this is just one stone. Well Ethan has some things to say. For one, he strongly believes that as long as the internet relies on advertising, ordinary people’s privacy will continue to be invaded.
He sees the existing model as being “bad, broken, and corrosive”, and hopes that a new model shows up. One where you pay for content apparently. Whatever Ethan. I just wish I could summon a thousand pop-ups to your screen right now for you to click endlessly all day long. And I am sure that I am not alone. I don’t really mind any ads, but pop-ups are sooooo annoying.