Polaroid’s latest attempt to stay relevant is a series of odd retail stores where consumers can print digital images into museum-quality art. These will be called Polaroid Fotobar stores, and they are the first stores of their kind.
The plan is to open ten stores this year, with the first store being a 2,000 square foot location in Delray Beach, Florida. It will be the company’s model for all Polaroid Fotobar locations and is expected to open in February. Other locations include New York, Las Vegas, and Boston.
The idea is to turn photos into premium quality art. “Phototenders” who will help customers through the process from start to finish. The Polaroid Fotobar stores will also use a patent-pending technology that allows customers to pick their favorite pictures on their devices and have them wirelessly transmitted to the store’s workstations for quick and easy ordering within seconds. Who wants to make some art?
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