Nintendo is loving this news. Shares in Nintendo increased by nearly a quarter on Monday, thanks to the Pokemon GO craze. The game has not even launched globally yet, but it is nonetheless poised to surpass Twitter in daily active users on Android, according to data published by SimilarWeb yesterday.
That same report also notes that as of July 8th, only two days after the game’s official release, it has been installed on 5.16% of all Android devices in the US. Here’s some perspective: By July 7th, Pokemon GO was installed on more US Android phones than the dating app Tinder. That is really stunning.
This has caused Nintendo shares to jump 24.5% to $199.70 (¥20,260) per share, after Friday’s gains of around 8.9%. Since its debut on July 6th, Pokemon has added more than $7 billion to Nintendo’s market value. Looks like Nintendo has struck gold.
How much Nintendo will actually profit from Pokemon GO when all is said and done remains to be seen, but they have a massive hit on their hands already. And it has not even been released globally yet. It will be very interesting to see where it goes from here and how big this craze becomes. It is just getting started.
Source Phone Arena
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