Pokemon Go became a global phenomenon when it was launched back in 2016. At the time developer Niantic didn’t have a local partner in China, so it wasn’t able to launch the game in that country,which is the world’s largest smartphone market. Now, two years after the game was originally launched, it’s finally making its way to China because Niantic has struck a deal with a local partner. Now Chinese players can enjoy the game.
The augmented reality game became popular not only because of Pokemon, but because it was different. It got users get up and go outside. It became social. Players have to find and capture Pokemon in the real world and then use the monsters to fight other players. China is in for a fun time.
Niantic has teamed up with local firm NetEase to launch Pokemon Go in China. Foreign companies have to launch digital ventures in China with a local company. It is the law there. Niantic hasn’t confirmed exactly when the title is going to be released in China, but we know it is coming.
Niantic also recently confirmed plans for a new augmented reality game based on the Harry Potter franchise. This could be even bigger than Pokemon Go.
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