When Pokemon GO was first released and became a success, some analysts predicted that Pokemon GO had the potential to earn $1 billion a year from in-app revenue, which is quite a lot.
However it now looks like the game could have beaten the expectations of these analysts. According to a new report from App Annie, it looks like the game might have earned a staggering $950 million in 2016.
The app was released in July which means that in less than a year, the app was well on its way to reaching the $1 billion mark. At the rate things are going now, it is possible that Pokemon GO will cross the $1 billion mark by July 2017 which would be the year mark. App Annie says, “By attracting millions of non-gamers, it reached a level of success that eludes even some of the most successful traditional video games. This was thanks to the game’s beloved intellectual property, simple mechanics, real-world augmented reality gameplay, and perhaps most of all, its social nature.”
However, paid players of the game are currently on the decline. Probably because the updates made to the game haven’t been very substantial. For instance, many players are still waiting for the ability to trade Pokemon with other players, as well as being able to battle friends and other players around them. They would do even better to give players what they want.
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