Nothing lasts forever and Pokemon Go’s popularity is no exception. Pokemon Go was a mega hit when it came out almost a year ago. People were going crazy and some were doing crazy things just to capture Pokemon.
According to a new report, Pokemon Go daily active users have dropped by a staggering 23 million. The daily active users figure represents players who are still logging into Pokemon Go at least once every day. The latest data from comScore shows that Pokemon Go daily active users have dropped significantly from 28 million to 5 million.
Pokemon Go’s daily active users figure hit its peak in July of last year with 28.5 million and once the novelty factor started wearing off, the numbers started to drop quite a bit. In December 2016, the figure was close to 5 million people who logged into the app daily, which was a decline of more than 80 percent. Keep in mind that the app grew far more popular than anyone expected. And what goes up must come down.