We had heard reports that Pepsi was considering a possible acquisition of beverage company SodaStream, and now Pepsi today confirmed that it has bought SodaStream. The company’s machines allow users to make carbonated beverages at home. Some machines even feature Bluetooth connectivity and can also be controlled with a smartphone app. Pepsi has now decided to acquire the company for $3.2 billion.
Pepsi when consumers are gradually turning away from sugary options in favor of more healthy and sustainable beverages that they can make at home. The acquisition has been approved unanimously by Pepsi’s shareholders as the company looks to diversify its offerings and expand into more markets. This is some forward thinking by Pepsi, which should position the company nicely when it comes to healthier options.
Pepsi will now have a new product line to reach customers in their homes instead of through stores. As more and more people shop for groceries online, this will allow Pepsi to keep consumers’ attention despite their shifting preferences. “We get to play in a business — home beverages — where we don’t play,” Pepsi CFO Hugh Johnston pointed out to CNBC.
This deal is good for SodaStream too. Right now it is distributing its products in over 80,000 individual stores across 45 countries with its biggest markets being the United States, Canada, France, and Germany. Pepsi will put SodaStream’s products on the map.
The deal should be closed by January 2019.