Most people prefer Pandora as their music service of choice on their smartphone. In fact, Pandora claims to own a whopping 71.5% share of the US market after they recently announced their earnings report. Pandora also recently announced that it has surpassed 150 million users just in the United States.
But that’s not all, they also have the second most downloaded app in Apple’s App Store history. That’s pretty impressive. Most everyone is using Pandora. During its first quarter 2012-2013 fiscal year, Pandora has added a record 51.9 million active users.
That’s a 53% increase from last year. Despite that 71.5% market share, when you look at the big picture, in the greater US radio listening market, they actually hold a 6% market share. Pandora did manage to get a 58% year over year increase, and established a total revue of $80.8 million. $70.6 million came from advertising alone.
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