We all hate ads. In fact, it’s amazing how many we will put up with online, even though we hate them. Lately we have been really hating ads on Facebook. Facebook’s growing ad business helped the company pull in $1.81 billion in revenue, so they love it. Users, not so much.
A new report suggests that these ads are hampering the user experience. A report from the American Customer Satisfaction Index revealed that 27%, of Facebook users believe ads are negatively affecting their experience on the site, compared to 23% of LinkedIn users and 12% of Twitter users.
Since filing for its IPO last May, Facebook has been showing more advertisements to users. According to earlier reports, at one given time, users could see up to eight advertisements on a single screen. Yes, that is crazy. One in the News Feed and up to seven smaller ones on the side bar. Some argue that competing sites like Twitter, LinkedIn and Pinterest don’t show nearly as many ads despite growing at similar or even faster rates than Facebook. So is it really necessary?