It is no secret that Uber has had its share of troubles in the past. There have been several PR disasters. However, now the company seems to be on the right track.
For instance, it is taking a previously problematic feature (the issue was that all users were being tracked at all times, and also Uber HQ could bring up a “God View” at any time) and bringing it to the public as a useful safety feature. That is how you make a comeback. Uber seems to have turned a corner and is winning people back.
In the latest version of the Uber app, you can keep an eye on your friends and family while they are taking a ride. This option to track people you know is built on top of the Family Profiles feature that Uber previously set up to allow people to pay for rides for someone else. This has been very useful for parents using Uber with their children as you can imagine. Now, Family Profile includes Trip Tracker for automatic notifications and the ability to follow along on the map when a family member is taking an Uber. It is a very useful tool, so this is a great move by the company.
Source Phone Arena
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