Nintendo knows a thing or two about making killer sales of say, a handheld gaming system. For instance, Nintendo expected to sell sixteen million 3DS units. Instead they sold 13.5 million units, about 15% less than targeted. That’s not bad at all. But why didn’t they hit that figure?
It wasn’t the price. When the Nintendo 3DS first came out, it was $250, which seemed a bit much too a lot of us. Then it dropped to $170, but there was no drastic change despite this. When the PlayStation Vita was launched by Sony last December in Japan, Shigeru Miyamoto praised the device for its specs, but he was sad that it didn’t have enough games.
He says that “It’s obviously a very hi-spec machine, and you can do lots of things with it. But I don’t really see the combination of software and hardware that really makes a very strong product.”