Nintendo has evolved over the decades from being a company that produced Japanese playing cards, to being a company that creates video game consoles. That’s quite a leap. One would think that this would be the direction that Nintendo will stay with for the forseeable future, but it looks like the company is also open to the possibility that one day Nintendo could do something else. You never know and it makes sense to keep things open.
In a recent interview, Nintendo’s President Shuntaro Furukawa revealed that it is possible that one day Nintendo could actually stop making game consoles and focus on something else. He expressed that as a company, being flexible is just as important as being ingenius. And he is correct. The market isn’t always there and you have to keep your options open.
Furukawa says, “It has been over 30 years since we started developing consoles. Nintendo’s history goes back even farther than that, and through all the struggles that they faced the only thing that they thought about was what to make next. In the long-term, perhaps our focus as a business could shift away from home consoles – flexibility is just as important as ingenuity.”
It has been suggested in the past that Nintendo could expand to products revolving around lifestyle and health. This was part of the company’s quality of life project which has since been put on hold. It could still happen.