When you go to a movie, chances are you aren’t expecting much more than the movie and some popcorn. However, over in Russia, Nintendo Russia surprised Frozen 2 audiences when they made an appearance in the cinema and started giving away free Nintendo Switch bundles. Lucky Russians!
We’re not sure what Nintendo and Disney might be working on or how the Switch bundles tie-in with the movie, but it is awesome anyway. It’s great PR for the company. Nintendo Russia made headlines earlier this year when the CEO lost his temper during an official livestream, so it could be that the company might be trying to get back in the good graces of its customers and make amends.
This isn’t the first time that Nintendo has given away its consoles. Earlier this year, Nintendo surprised Southwest Airlines passengers when they gave customers free Switch bundles with Super Mario Maker 2. It is a good PR strategy as it essentially locks customers into the Switch ecosystem and gets great word of mouth.
Nintendo has a habit of doing these giveaways, although it looks like you’ll really need to be lucky to get one. Congrats to that lucky Russian Frozen 2 movie audience. I’m jealous.