Popular game consoles always face shortages and it is no secret that Nintendo is facing a ton of demand for the Switch. The company even reportedly doubled production to keep up.
But it turns out that even that figure might be a bit conservative. The Financial Times’ supply chain sources claim that Nintendo has upped its Switch production to 18 million for its current fiscal year (which ends in March 2018), up 2 million from the Wall Street Journal’s figures.
With good reason too. To prevent angry customers during the holidays. Nintendo doesn’t want to ship Super Mario Odyssey in November with no systems available to play it after all. Makes sense. Nintendo has a shipment target of 10 million over the same period. Some analysts think the company is intentionally lowballing its goals. It might not want to promise the Moon and leave investors disappointed if there’s either a production problem or a surprise drop in demand, which also makes sense.
But if the figure is to be believed, it suggests that Nintendo has had to keep raising its internal production figures as it realizes that the Switch is a hit. This will increase the chances of you finding a Switch and it also encourages game developers to throw their weight behind the system. Everybody wins.
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