That escalated quickly. Tyler Blevins, or as he is known to millions everywhere “Ninja,” has already hit one million subscribers on Mixer. Of course. He has a huge following. Those numbers will go higher.
“Thank you for all the incredible support,” he said on Twitter. “I haven’t felt this good in a long time.” Despite his following this is impressive because Mixer is smaller than Twitch and Tyler only announced his exclusivity deal last week. Right now, anyone can get a free one-month subscription to Ninja’s channel. After September 30th, though, fans will have to pay a fee for subscriber perks like custom emotes and no ads.
We will know how this all shakes out in the fall. If one million people start paying for a channel subscription, it will prove that he made the right choice leaving Twitch for Mixer, and can grow an audience on almost any platform. It also shows that Microsoft signing Ninja for a rumored $50 million was worth it. All those extra eyes will raise Mixer’s overall viewership. That will attract more creators and provide competition from sites like YouTube, which is planning streamer-friendly integrations with Google’s Stadia streaming service. This should be fun to watch.
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