As far as shoes go, most of us buy a pair and then we keep it for the next year or so. Maybe several years. But Nike is hoping to build a sneaker turnover culture among kids in hopes of generating more sales. The company has announced plans for what they are calling the Nike Adventure Club.
This is a sneaker subscription service aimed at kids. For a monthly subscription fee, parents will be able to save some money when buying shoes for their kids. The subscription plans vary depending on your preference. It can start a $20 per month and goes up to $50 per month, and parents will be able to choose between monthly, bimonthly, or quarterly options when it comes to ordering shoes for kids.
Kids do grow fast, so this could save parents time as they normally have to keep shopping for new shoes. But it does sound wasteful as a lot of shoes will be abandoned. If you’re a parent who is interested in this subscription program, you can head over to Nike’s Adventure Club website for more details on how you can sign up for it.
This will either be big or a big dud for Nike.