Adidas has announced that it will open a new shoe-making factory in the United States next year. You might think that would create many jobs, but sadly, Adidas will be staffing the factory with robots.
The factory will be in the Atlanta area and is going to be staffed by robots. Not humans. The “industry-defining, state-of-the-art facility” will be called Adidas SPEEDFACTORY and it will allow the company to create products quicker and closer to consumers in the United States. Who needs human workers?
“As the creator brand that challenges convention and looks to co-create the future with our consumers, we are obsessed with bringing all steps of the creation process home to America,” said Adidas Group Executive Board Member Eric Liedtke.
Adidas wants to create products in high volumes and provide more opportunities for customization in the United States. Customization options will be available to those looking for a unique fit or look. The SPEEDFACTORY will be functional next year and the company is targeting production of 50,000 pairs in 2017 with a mid-term target of producing half a million pairs for running and other categories. They will employ a few humans and create 160 jobs for them. The rest are robots.