According to Apple Insider, the next generation of the Apple TV will be renamed to iTV, a name which was used by Steve Jobs when the device was originally announced. It was then changed to Apple TV before it went on sale.
The new iTV will run on Apple’s iOS platform that is found in the iPhone and iPad, and it will be able to run applications, which would create a new range of applications specifically for the iTV.
It also seems that the next generation Apple TV will only offer support for HD video in 720p and not Full HD video in 1080p, and it seems it may be announced in September when Apple announces the new iPod Touch.
iOS Integration and Application Ecosystem
Putting their iOS software on the Apple TV or iTV would be a smart move from Apple. This integration would not only allow users to enjoy a range of applications on their HDTV but also open up a new market for developers to create apps specifically designed for the larger screen experience. Imagine being able to use your favorite iPhone or iPad apps directly on your TV. This could include everything from streaming services, news apps, and even productivity tools.
Moreover, the potential for gaming on the iTV is significant. Apple could leverage its existing App Store ecosystem to offer a variety of games that can be played on the big screen. This could position the iTV as a competitor to traditional gaming consoles, especially for casual gamers who are already invested in the Apple ecosystem. The ability to use iOS devices as controllers could further enhance the gaming experience, making it more interactive and engaging.
Video Quality and Market Positioning
While the decision to support only 720p HD video and not Full HD 1080p might seem like a drawback, it could be a strategic move by Apple. By focusing on 720p, Apple might be aiming to keep the cost of the iTV down, making it more accessible to a broader audience. Additionally, 720p is still a significant improvement over standard definition and is sufficient for most streaming content available today.
However, this decision could also be seen as a limitation, especially when competitors are offering 1080p and even 4K resolution. It will be interesting to see how Apple addresses this in their marketing strategy and whether they plan to introduce higher resolution support in future iterations of the iTV.
Another aspect to consider is the potential for integration with other Apple services. For instance, the iTV could seamlessly work with Apple Music, Apple Arcade, and even Apple Fitness+, providing a comprehensive entertainment and lifestyle hub in your living room. This level of integration could make the iTV a central piece of the smart home ecosystem that Apple is gradually building.
Have a look at our handy OLED TV Explained guide for more information on the latest HDTV’s.
via Apple Insider
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