If there was any doubt that Netflix is the new “TV”, let that doubt be erased now. On Monday, Netflix head of content Ted Sarandos announced that the company will double the number of original shows it produces in 2016.
That means that next year, Netflix will deliver 31 original series compared to 16 in 2015. The company also plans to release 10 feature films, 12 documentaries, 10 stand-up specials and 30 children’s programs for its For Kids section. Yes, it looks like Netflix is only getting better and better at original programming. They have churned out some high quality hits already.
This puts Netflix on equal footing with traditional premium cable channels like HBO and Showtime. Sarandos says that since original programming grants Netflix full exclusivity and global rights forever, they’re a better investment than haggling for outside content. In other words, Make it. Own it. Rule the market. It’s hard to argue with that strategy, especially when their original programming is consistently superior to what most of their competitors are making.
We will have to see how this works out for them, but I for one have been enjoying a lot of their original content. The question is, how will they square this with their library of outside content? I hope they keep both balanced.