Netflix started out as a simple platform to stream movies, TV shows, and other content from conventional sources, but it has now transformed into an original content maker in it’s own right. It’s creating its own TV shows, movies, and documentaries and most of them are top notch.
Netflix’s original content ambitions have only just begun. The company’s CFO David Wells has said that Netflix actually wants its library to consist of 50 percent of pure original content within the next few years.
That’s a tall order, even for Netflix, but I don’t doubt they can do it. The company’s CEO Ted Sarandos said earlier this year that in 2016, Netflix is going to release over 600 hours of original content, which is a significant increase over the 450 hours of original content it released last year.
It’s still not enough to achieve the 50/50 mix just yet, but it’s getting there. This strategy is part of Netflix’s “multiyear transition and evolution toward more of our own content” and he says that it’s already “one-third to halfway” there. I don’t know about you, but I’m looking forward to it. They make great content. I can’t wait to see what shows and movies they do next.