You might think that print advertising is dead these days, but that is not the case. Netflix will be using this tactic, which is very different from the nature of its service to advertise its movies and TV series. This is really not for ordinary viewers, though, but for award show voters.
According to a report, the streaming service is publishing its own magazine to promote its actors and programs ahead of the 2019 Emmy Awards. So you won’t be able to buy it at a newsstand: starting in June, the company will distribute copies at the events it stages for the awards show.
This project is very likely the reason that Netflix hired former Vanity Fair editor Krista Smith to assist and consult on its awards operations. Netflix will start things off with a large inaugural issue that’s over a hundred pages long. It will have interviews of actors and people working with the company, as well as essays about and by them. That issue will target Emmy voters, but it looks like the service is planning to publish the magazine on a quarterly basis and it will be available for free on Netflix’s FYSee portal. Good luck to Netflix.