Netflix’s CEO recently announced that the company is thinking about offering cheaper subscriptions in certain markets to increase its user base. He didn’t reveal any information about the plans in his interview, however. Now the company has begun testing a mobile-only subscription that may be a part of Netflix’s plan to offer more affordable options to customers.
Netflix has started offering a cheaper package in Malaysia that costs RM17 or about $4 per month. This is a mobile-only subscription that’s priced at half of what its basic subscription costs in the country which is RM33 or $7.90 per month.
So subscribers can only access Netflix’s library of TV shows and movies on one handheld device, whether a smartphone or tablet. The content will only be available in standard definition and not high definition as well. You can signups only through the Netflix app or the mobile website. This tier doesn’t appear if the site is accessed through a PC, which makes sense.
A spokesperson for the company has confirmed the test in Malaysia and said that similar trials are being conducted in a few other countries as well. We don’t have any other details yet. It’s unclear if this mobile-only tier will be offered in other markets outside Asia.