Netflix continues to grow, and as it does, the company wants to secure new users by adapting its offerings to meet customers’ needs. So it has recently begun offering more affordable services in international markets, and now it has a new option available in Malaysia for a cheaper, but mobile-only subscription to Netflix.
The service costs RM17 ($4) per month and allows subscribers to watch all of Netflix’s content ad-free in standard definition on a mobile device. You can use the app on multiple devices, but the plan can only be used to watch on one smartphone or tablet at any time.
The mobile subscription option is a new addition to the existing options of Basic, Standard and Premium subscriptions that are available in Malaysia. 88 percent of Malaysians own a smartphone and 78 percent of users spend time streaming or downloading entertainment after all.
Netflix has been experimenting with cheaper subscriptions in some international markets. A mobile-only subscription first appeared in India, where an affordable mobile-only plan makes sense with the huge population. A similar mobile-only Netflix service is also available in the Philippines.
Netflix has also added 6.77 million subscribers but this was slightly lower than the 7 million it had hoped for. After all, it has competition from Disney+ and Apple TV+, both of which are coming soon. You gotta stay on top.