With thousands of shows and movies available on Netflix, we have so much choice that it can be overwhelming sometimes. Netflix knows this. According to a recent study they conducted and published on their blog, the company explains how they have designed the thumbnails of shows to appeal to viewers.
They have it done to a science.They claim that if nothing catches the eye of a viewer within 90 seconds, they will lose interest and then move on to do other activities. So to help make shows more appealing, Netflix has found that this is largely done through the artwork of the show which helps capture the attention of a viewer.
Netflix has found that “Images that have expressive facial emotion that conveys the tone of the title do particularly well.” They also add, “Artwork featuring recognizable or polarizing characters from the title tend to do well. Selecting the best artwork has improved the Netflix product experience in material ways.”
So they know how to get you to click on shows. You can’t judge a book by its cover, but that cover will make you want to check it out further. I have always known that. Netflix knows it too.
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