Netflix offers a ton of entertainment, but it’s missing one feature that many of its subscribers have requested for ages. It has never been possible to save content from Netflix for offline viewing. This is a feature that would add value to Netflix and the customer.
However, for some reason, Netflix had even ruled it out completely at one point. Well now it appears to be warming up to the idea as the company pushes further into developing markets. Maybe we will see it one day soon.
Netflix Chief Content Officer Ted Sarandos said in an interview with CNBC about the offline playback feature today that the company is “looking at it now, so we’ll see when.” This is kind of vague, but it is the most positive acknowledgement we’ve received from Netflix that it’s considering offering this feature.
Offline playback might eventually arrive on the service since it’s now a part of the company’s expansion strategy. Sarandos pointed out that since Netflix has launched in more territories now, all of them have different levels of connectivity which is why we see more of a downloading culture in some countries. Take YouTube’s offline viewing mode is limited to markets where there’s a big downloading culture.
Netflix now covers more than 200 countries across the globe and each one has its own set of challenges and rules that the company needs to tackle in order to maintain its dominance. Hopefully we will get it soon.