Right now all TVs and movies don’t differentiate between displays. This means that what you see on an 85-inch TV will be the same if you were to watch it on your 5-inch smartphone, except that it has been shrunken down to fit your mobile device. In other words it is not optimized for your device.
For the most part movies and shows are still very watchable this way, although it isn’t always ideal. Well, Netflix is toying with the idea of creating TV shows and movies that have been optimized for mobile devices. The news came during a briefing in San Francisco by Netflix’s chief product officer Neil Hunt.
Hunt says, “It’s not inconceivable that you could take a master [copy] and make a different cut for mobile. It’s a conversation I’ve been having.” So what does a mobile cut look like? That is the question. Since our mobile devices have small screens, shots in movies that span a great distance probably don’t translate well as some details are lost, so maybe they would cut those scenes in favor of close-ups. We will have to wait and see.
The company also revealed that mobile viewing has grown worldwide 25% year-over-year, so it makes sense for the company to start looking to create content optimized for mobile at this time.