Nestle wants you to remember the phrase “YouTube Break” The company has teamed up with Google to rebrand its KitKat chocolate bars to YouTube Break. Yeah, it seems like they are trying way to hard here. This change isn’t going to be permanent.
The rebranding is limited to a 600,000 bar run and only to the United Kingdom. The two companies got together before in 2013 when they decided to name the latest version of Android, version 4.4, KitKat. So this nonsense is nothing new.
This temporary rebranding is to commemorate the 80th anniversary of the KitKat bar as well as the 10th anniversary of YouTube. Interesting fact: This rebranding is the first major package redesign of the KitKat bar in nearly eight decades. They can do what they want, just don’t change the candy bar.
This campaign is based on the fact that many KitKat consumers are also YouTube fans, so why not? If you say “YouTube my break” to your Android device, it will bring up the top four videos trending on YouTube on that particular day. The rebranded KitKat bars are only being distributed in the United Kingdom. This seems pretty nonsensical to me. However, I am now hungry for a Kitkat so I guess it worked.