We knew that NBC was building a standalone news streaming service for cord-cutters and the network has now finally launched the service. NBC News Now is the free streaming service that provides news programming between the hours of 3 pm and 11 pm ET. The service is accessible via the web and through the NBC News app for devices like the Apple TV and Roku, plus mobile devices of course.
Since there is no subscription fee for this service, viewers will have to watch ads. You will get a mixture of ad-supported live programming that will feature both breaking news and on-the-hour segments along with pre-recorded interviews and other features.
The hours will be limited initially but NBC has previously toyed with the idea of providing non-stop content, so that could happen down the road. NBC is competing with ABC and CBS with its own free news streaming service now. We will see how it fares now that it is live.
The aim is to deliver a news streaming service to cord cutters who don’t want a cable TV connection but still want news. Can NBC News Now pull in a significant number of viewers repeatedly with its news programming? We will soon find out.