Nobody likes adds, but they are a part of life these days. Now Mozilla has announced plans to add advertisements to the Firefox browser, at a recent Interactive Advertising Bureau meeting. The new ads will be “Directory Tiles,” meaning that they will be items on a page when a user opens a new, empty tab.
The ads will apparently only affect new users of the browser, not those who have used it for a while. Right now, the New Tab page is nine boxes, currently empty to new users. Mozilla wants to add a selection of websites and sponsored links to the page, which will be replaced by links to recent or frequently-visited websites once they have used the browser for awhile.
Darren Herman, VP of Content Services at Mozilla, says that some of the tiles will be from “the Mozilla ecosystem,” These would be popular sites based on location, and some sponsored content from chosen partners. “The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy,” said Herman. That isn’t a bad way to serve ads to users and should be good for Mozilla.